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Home » Blog » rental property

rental property

7 Tips for Writing Rental Property Listings

June 16, 2020 by Helen Miltiades

7 Tips for Writing Rental Property Listings

As pandemic restrictions are beginning to ease around the nation, rental demand is expected to heat up. Now is a great time to market your rentals, from brand new listings to listings soon to become available.  

A well written and well thought out rental listing will help to attract a higher number of interested renters and a higher number of responsible renters that will have a higher probability of renting for a longer-term.  

Here are some tips for creating a great rental listing. 

Know Your Audience 

Before you begin writing have in mind your target audience. What type of renter are you hoping to market to with your property? Do you own an apartment building near a college? Are you trying to rent out a  home in a family-friendly neighborhood? Get a good picture of what demographic your property will most appeal to and focus on highlighting things that type of renter would be looking for. This will also help you to decide where you post your listing.  

Know the Neighborhood 

It is always good to know what is around your property to help show why someone would want to live there. In addition to that you should know your competition. What other rentals are available in the neighborhood? What rentals are comparable to yours? What makes them appealing to renters? Read other rental listings in the same neighborhood as yours. What are they highlighting about their property? Where are they posting the listing? What do they let renters know about the neighborhood? How can your property stand out as just a bit better?  

Know Your Property 7 Tips for Writing Rental Property Listings

Take some time to ask yourself about the property you are preparing to list. What do you feel is special about it? Imagine yourself as the potential renter you hope to attract. What would you want to know? What might you be specifically looking for in the place you are going to call home? If possible do a walk-through of the property and pretend you are a potential perfect renter, what appeals to you?  

Show, Don’t Tell 

You want to get straight to the point about your listing, but you don’t want it to be too blunt and straight forward.  

Here is an Example:  

Don’t Write- Lovely single-family home that is perfect for young families.  

Write it This Way Instead- An 1,800 square foot single-family home including a finished basement, spacious backyard, and bonus space perfect for a nursery or home office that is walking distance to the city’s favorite park.  

Include features that will stick out to your audience and paint a good yet short and descriptive picture.  

Use Better Adjectives 

Words like good and nice are adjectives but they don’t fully describe why something is special or appealing. If the property has a view don’t just say a nice view include words that help the reader to almost see the view in their mind.  

Examples of great descriptions: 

  • The living room window features 180-degree views of Lake Washington. 
  • The walk-in closet in the master bedroom features custom shelving with a built-in shoe rack. 
  • This unit is a short 10-minute walk from the train station where you can hop on the j-train.  

These sentences tell the reader a bit of detail and become more appealing.  

7 Tips for Writing Rental Property ListingsDon’t Forget Great Photos 

Many landlords are tempted to take their own photos really quick and save the expense of having a pro do it. Taking great real estate photos may seem easy, but there are a few tricks to it and professional photos really are the best way to showcase your property.  

Consider Hiring a Property Manager  

Creating an interesting listing can be done with a little effort by anyone. If you do not have the time or do not consider yourself to be the best of wordsmiths hiring a property manager can be well worth the investment. Property managers know all of the ins and outs of marketing a property to get it rented to a person that will enjoy living there and help to make money on your investment.  

For property management services in Savannah and surrounding areas please contact me anytime. 

 

Filed Under: General Blog Tagged With: rental listing, rental property

Tips for Taking Care of Rental Property Maintenance

September 30, 2016 by Helen Miltiades

Owning a rental property comes with the task of making sure your property is in top shape. This is one of the biggest tasks of investment in residential properties, as a landlord, you are responsible for keeping your properties safe and in good condition according to code in the area that the property is in.

Here are some great tips for staying on top of rental property maintenance:  Tips for Taking Care of Rental Property Maintenance

  • Clearly Communicate Upkeep Responsibilities

The best maintenance plans begin with the rental agreement. Spell out the responsibilities of care for the property as thoroughly as possible. Communicate in simple terms what duties the tenant is responsible for performing to take care of the property and what maintenance you will provide as the landlord before the tenant is permitted to move in. Generally, a tenant is expected to care for day to day upkeep such as yard work, trash, daily chores/general cleaning, changing light bulb and the like. Landlords are responsible for larger maintenance and upkeep of the property like structural damage not caused by tenant, plumbing, heating , electrical, etc.

Another good thing to communicate on paper is an emergency procedure. Which phone number a tenant can call for any repairs that need immediate attention and a general timeline of what they can expect to have things done.

It is always good to keep open communication with your tenant even if it is just to tell then you are working on resolving the issue and you will give them more information as soon as you know it. If you give a phone number to call, answer the phone and respond to messages promptly. Open communication not only benefits your tenant it helps keep the relationship between renter and landlord healthy and encourages them to report needed repairs promptly and that helps keep the property in its best shape.

  • Document the Condition of the Property Before Move- In

Take several photos or a video of your rental before the tenant moves in. Use a move-in/move out checklist to help you remember each task that should be done to get the property ready for occupation. Note dates of when things are performed. These things will help to protect you in damage disputes should there be any.

Include the expected condition of the property upon move out to receive the deposit back as part of the rental agreement. Clearly state things that will be deducted from deposit money should they occur.

  • Easy  to Maintain Garden

Keep the flower beds and landscape of the property simple. Even if you have a tenant that loves yard work it is just easy on you and them to keep plants and shrubs in the yard that are not high maintenance.

  • Make a Preventative Maintenance Schedule

Visit the property every few months to check on the state of the home and things that should be cleaned or worked on every so often to keep them in optimal running condition. The more preventative maintenance that is performed the better chance you have of keeping large emergency repairs at bay. Every item in a home has a lifespan. Planning around this and doing whatever you can to keep things in top condition and to get the most life out of each item as possible could save you a good chunk of cash.

Read More: It’s a Good Time to Be a Landlord

Is is also a good idea to include a reporting clause in the rental agreement that states a renter must notify you of any needed repairs in a timely manner before they become larger issues or face a fine.

  • Uniformity Through Multiple Properties

If you have more than one property it is a good idea to use the same interior paint, flooring, appliances, hardware etc. in all of your properties to save time and money. Using the fixtures and finishes in all properties also cuts down on the amount of extra supplies you have on hand or time tracking down more material for repairs.

  • Keep Receipts and Detailed Records of Repairs

As a landlord you are a business owner and certain purchases allow you tax deductions as business expenses. Keep every receipt for repair materials and document time spent on repairs. Make sure to work closely with a tax professional to determine exactly what is a write off.

  • Get Properties in Top Condition Before Every New Move-In

Before you open up the property to a new renter make sure it looks like they are the first person to ever move in. Think of what you would want a home to look like when you move in. Every new tenant should get to walk into a freshly painted and deeply cleaned home. Don’t forget to change the locks for safety measures.

  • Consider Automatic Fixtures for Protection

Even if you have the most responsible of tenants, people forget to replace smoke detector batteries or turn on the fan during a shower and other similar things. As an added measure of preventive maintenance install programmable thermostats ( maybe with a lockbox  depending on the situation), bathroom fans that turn on and off automatically, motion lights outdoors, and fixtures with long battery lives. They may cost more money up front but just might end up saving some serious money later.

  • Call in The Pros When Needed

Some landlords like to be hands off and hire a rental manager while others like to be as hands on as possible and do most things on their own. Both are great strategies ,but if you choose the latter make sure you know when to not do it on your own and when to call in the help of a professional. Some states even require that some repair and maintenance be performed by a professional.

  • Emergency Funds in Reserve

Life is unpredictable and large problems can occur even with the most meticulous landlord and best tenant. Sometimes things happen out of our control like leaks, floods, fire, etc. There will be a time that you may need to replace a very expensive item or piece of the home. For these freak accidents you will want to have the money to be able to pay for repairs and replacements in a timely manor to save you from paying even more.

Property maintenance can take a good amount of your time as a landlord, but with a plan in place it can be much more easy to perform and save money as well. If you want to take a little bit of the responsibility off your plate or nearly all of it hiring a great property manager can be a real asset.

For more information on rental property management in Savannah please feel free to browse our blog and website or contact me anytime.

 

Filed Under: Renting Tagged With: home maintenance, homeownership, property management, rental property

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